Selling Blinds, Shutters, and Curtains might seem very different to selling a Big Mac with Fries and Drink, but it isn’t. You compete on the price of the burger, and when the customer is in, you upsell them chips and drinks. Oh yes, while we’re at it, how about the sauce and something sweet? How often did I stop to think if the chips, drinks, or other tiny additions have a good price or not? I bet you almost never!
What McDonald’s does with its meal deals is what you need to do with your blinds, shutters, and curtains. Why? Because it fits perfectly with consumer psychology. So, let’s dig deeper to see how you can offer meal deals for your blinds, shutters, and curtains products.
Let’s look at an example: a customer wants to buy a Roller Blind for his house. His goal is to buy the best blinds for the lowest price, and yours is to sell the most luxurious product and make a profit. The common ground between you and your customer is the quest for the best product. However, your challenge lies in competing on price, which often involves cutting your margins.
When you compete on burgers, you need to make them buy fries and drinks. It’s where a compound price calculator for blinds, shutters, and curtains helps you offer variety and create upsell opportunities. Typically, you will charge for fabric for roller blinds based on their price category. But why are you doing this? The answer is, because everyone else is doing it. After reading this post, you will change your mind when you realise the potential available at your fingertips.
From a customer’s point of view, they hardly care about the fabric category. A typical consumer, when trying to decorate their home interiors, pay more attention to colours than anything else. There are heaps of colours for fabrics but only a handful a potential buyer will like. Some of these colours may be only offered by you, while others remain competitive. This presents your first opportunity to up sell and close.
Next, let’s explore the options. Every attribute in roller blind is an opportunity to add few extra dollars in revenue for your business, and most customers would not care once they accept your base price as fair. Here are a few ideas:
Fabrics: Start by charging different prices for different fabrics to establish base cost.
Fabric Colour: Don’t underestimate someone’s desire to buy a specific colour.
Chain length: Do your customers require chain or wand? Is there a specific chain colour or length for which you can charge more?
Motor Type: You can charge different prices for various motor types. Consider adding a few dollars extra for the remote and why not offer a spare remote as an option?
When it comes to shutters, there are various elements you can charge for, including:
Material Type: Set your square meter price by material to establish a base cost. Different materials could sale at different rates.
Blade Size: Charge extra for blade size. Different blade sizes require different craftmanship and provide customers with choices. The choice is what the customer will pay for.
Type of Shutter: Hinged, sliding, and track Bi-Folding are all different, so why charge the same price for each?
Frame: Here is an opportunity to upsell. Do they want a frame or no frame? What type of frame do they prefer? Can you add some extra bucks to the bill for all sides of the frame? I bet you can.
Curtains are usually charged by the fabric type and charged by linear meter, but curtains are more than just fabric, so start upselling beyond just the fabric. Consider these are options and upgrades that you can use to upsell.
Fabric: Establish your base price using fabrics.
Colour: Never miss the chance to upsell unique or in-demand colours.
Tracks: Different tracks should come with different prices, even if that is just $5 extra. It provides an option to upgrade and motivates people to consider it. Don’t forget to charge more for motorised tracks.
Remote: Don’t overlook the opportunity to charge extra for the remote or offer an additional one.
Priority Order: Why not charge a few dollars extra for someone in a rush? They will not mind. Publish your standard build and delivery time frame and offer an additional time frame for priority orders.
Delivery Types: This one can be a bit tricky. While you can charge for delivery, consumers love free shipping. You want to be careful and strike the right balance. Offering free standard delivery is a powerful sales tool. You can also charge a reasonable fee for priority delivery. There is always a ratio of consumers wanting to spend more money because it makes them feel special and more important. They want the best for themselves, and they can afford it. Your job is to ensure you’re not undercharging them.
Installation: Only some people want a DIY solution. More than half of your market is too scared to try or busy. So, consider bundling your blinds, shutters and curtains orders with installation and fitting services. Don’t charge them a flat installation fee. Instead, charge them based on effort and size of their order. You can learn more about the best ways to charge for installation services for different products in this video.
Compound pricing is a concept that has been introduced previously for blinds, shutters, and curtains. While most business owners know this but find it too complex and confusing for their customers. Calculating Blinds and Curtains pricing is challenging on its own, and when you introduce different pricing options it feels impossible.
Not if you are using FLOWRiX, an All-in-One Digital Commerce Platform for Blinds, Shutters, Curtains, and Awnings. FLOWRiX, simplifies the process, taking the complexity away. You can configure your products in any way you want and empower your sales team with meal deals to boost your revenue. FLOWRiX automate the price calculation for in-store and online sales for blinds, shutters and curtains.
Watch this video to see how easy is to set up Roller Blind pricing with options to charge different price for different Fabrics, add extra charges for motor, and a small extra fee for the remote control. Once set, you can see how easy it is for your sales staff and customers to customise and calculate the price.
Empower your Blinds, Shutters, and Curtains business with FLOWRiX, a cutting-edge platform designed for your industry. Start your trial and get your products on board in just 24 hours with FLOWRiX.